As I sit here and type this article, I could be instead typing a message into my autoresponder series. If you do not know what an autoresponder is, these are the automatic emails you have generated when someone signs up for your email list or through your opt-in form.
As I type, I am spending some crucial time in what could be better used. Now think about if you needed to write a message over and over and over again when new people continue to sign up for your list. You would have to log into an account, find the file with the message on it, copy and paste it into a form and email it to a new person. Then you could do it again later in the day or perhaps multiple times a day if your website is pulling some good traffic.
This is where leverage comes from. When you can put in effort one time and have it work by itself with minimal effort on your part, you are using leverage. Imagine just focusing on multiple ways of getting people to your website and not doing busy work. Imagine seeing the same message over and over and over again and going nuts not know if you sent it to everyone. In the long run, this makes life complicated.
If you had a series of messages or training emails you wanted to send out this would make you pull your hair out as you could be sending someone the 1st day message, while others are getting the 2nd, 3rd or successive messages. You would lose track of who got what on which day. You need to make things easier for you.
Having an autoresponder helps this issue as you type your email message series one time and determine how often you want to messages to go out. You can send them everyday, every other day or any way that meets the needs of your business. Suppose you have a new course where you promised new customers a weekly newsletter, you want to make sure that they get their letter every week and not 8 or 10 days later. Setting this up ahead of time will save a large headache down the road.
Most autoresponders will also allow you to send instant messages, called a blast, where you can send a quick message to everyone who belongs to your list. Whether the person on your list has been on for 3 minutes or 3 years, they will get the message. If you have a new announcement for a product, bonus, update, this feature makes autoresponders a necessity.
If you do belong to a list currently, you know that online marketers use this all the time to promote theirs and others courses. The question is why are you waiting to get yours going? isn’t it time for you to have a piece of the pie?
I have a few autoresponders set up and loves how I can sit back and relax when someone opts-in to my website. Sending people messages with ease makes my life so much easier than if I did not have this system set up. You can see a quick video by me and learn more about the autoresponder he uses at http://MyGVOTrial.com