7 P’s to a Perfect Product Launch with Aidan Booth at Marketing Mayhem 2014

7 P’s to a Perfect Product Launch with Aidan Booth at Marketing Mayhem 2014. You can improve your sales with these 7 key strategies that are easy to implement.

7 P’s to a Perfect Product Launch with Aidan Booth at Marketing Mayhem 2014

Aidan Booth shares 7 P's to a perfect launch

At the Marketing Mayhem Live 2014 event in Orlando, Florida, the first speaker we were blessed with with Aidan Booth, who has done a few million in sales using the JV Zoo Platform (if you are not using this to promote products or launch your own, you can register for free here: http://TheDavidGardner.com/JVZoo )

Aidan Booth presented 7 ways that have helped him have this success and I want to give you an inside look at some of the things you should be doing in your marketing to help with your product launches as well.

  1. Product Super Power
  2. Positioning
  3. Pages
  4. Pre-Launch
  5. Partners
  6. Profit Maximizers
  7. Platform

Product Super Power: This is where your product gets your customer over their lack of confidence of past failures in something and include training of the “How to” variety and may also include software and tools that help them do the job easier, or a done for you component

Positioning: This is where you convey yourself appropriately and create a product that is at least worth 4 times what you are charging for it, and that they think that it is a “No Brainer”

Pages: You have to have the right set up in your funnel.  If you are using video, make it big and have the buy button always open in a new window.  Aidan suggests having it always present if you are new, though not revealing it as a drop down until later if you are a more seasoned marketer and never revealing the price in the video, but only in the cart, which I thought was very interesting and will be causing me to re-create some of my previous videos for sure.

Pre-Launch: The main idea here was that the higher the price of the item, the longer the pre-launch should be.

Partners: As Brian G. Johnson put it, you want to “focus on making your JV partners as much money as possible” though keep in mind that partners are useful, though should not be considered as an essential requirement of your success.  You need to consider their calendar and availability and make sure your products do not contradict their products.  He also suggested getting them to commit to at least 4 mailings through the launch including the original page, webinars, webinar replay and last day/closing cart date.  One of the biggest pieces of advice he has with partners was to connect with as many leaders at live events to get to know them better.

Profit Maximizers: These are things that will bring in more value and more sales and include webinars, replays and retargeting so that your customers keep seeing your material and having opportunities to purchase.

Platform: As could be predicted, you need to have a marketing tools system that can help process the sales, pay the affiliates and provide instant access to a product.  The JV Zoo platform is one of the fastest growing with over $80 Million in sales in under 3 years and is free to set up to promote your own products as a vendor, or promote other peoples products as an affiliate.

If you have already registered your free account with the Zoo…you can do that right here and list your first product or search for ones that you feel you would like to promote to your social network or subscriber base.

http://TheDavidGardner.com/JVZoo

Even if you are not launching a product right now, these are ideas that you can start to easily implement into your overall marketing to help you grow your brand and your business.

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Dave Gardner
Skype: barefootpainting
Email: DaveGardner@MagneticSponsors.com

Work With Me – Pure Leverage
Fight the Forces of Evil with Me – Empower Network

PS: If Your Upline Does Not Have a Step-By-Step Blueprint For Success, Check This Out (Unless You Already Have Too Many Leads) – Click Here For Instant Access

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Marketing Mayhem MC Devon Brown Opening Orlando event

Marketing Mayhem MC Devon Brown Opening Orlando event. The JV Zoo folks had a perfect pick for their host who kept us moving and educated us a the same time.

Marketing Mayhem MC Devon Brown Opening Orlando event

The boys at JV Zoo picked the right host for the Marketing Mayhem Event to get the party started and held strong through the full event.

Mr. Devon Brown was a kick ass host that had us up and moving from the beginning until the end three days later and not only did he do an awesome job of introducing each speaker, but also shared some wisdom along the way that can help anyone during their time at an event they are attending now or in the future.

Ideas that include but are not limited to:

  • Engagement with the leaders: Show them the love and they will give you all they can
  • Show up: Be there and respect peoples times and so you do not miss that “a ha” moment
  • Add value: see how you can help others or how you can help out someones life when you meet them
  • Have an accountabilibuddy: someone who you will hook up with and keep tabs on to help each other out in progress and moving forward
  • Maximize the human element: get pics and videos so people see you as you insert yourself into the sales process

Here is me inserting myself with Devon Brown…and as I said to him a few times…”Brothers Don’t shake hands…Brothers gotta hug” from the famous Tommy Boy Movie!

Devon Brown and Dave Gardner at Marketing Mayhem

If you plan on going to an event, make sure you are ready to absorb as much as you can handle.  Too often there may be people who get so overwhelmed with the superstars that are present that they do not think before they act around some of attendees.

Do not be afraid to approach people as they are all generous in their sharing of knowledge and will to help you out.  You might even start forming some life long friendships and possibly even partnerships if you connect with the right people, especially with those sitting in the crowd just like you.

If you want to find out more about JV Zoo and register for a free affiliate account where you can promote products, just visit http://thedavidgardner.com/JVZoo

Know someone who could benefit from this content? Share on Facebook!

If you enjoyed this post please comment and share if you want more content like this

Dave Gardner
Skype: barefootpainting
Email: DaveGardner@MagneticSponsors.com

Work With Me – Pure Leverage
Fight the Forces of Evil with Me – Empower Network

PS: If Your Upline Does Not Have a Step-By-Step Blueprint For Success, Check This Out (Unless You Already Have Too Many Leads) – Click Here For Instant Access

If you enjoyed this blog, retweet, share and comment please

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