7 P’s to a Perfect Product Launch with Aidan Booth at Marketing Mayhem 2014

7 P’s to a Perfect Product Launch with Aidan Booth at Marketing Mayhem 2014. You can improve your sales with these 7 key strategies that are easy to implement.

7 P’s to a Perfect Product Launch with Aidan Booth at Marketing Mayhem 2014

Aidan Booth shares 7 P's to a perfect launch

At the Marketing Mayhem Live 2014 event in Orlando, Florida, the first speaker we were blessed with with Aidan Booth, who has done a few million in sales using the JV Zoo Platform (if you are not using this to promote products or launch your own, you can register for free here: http://TheDavidGardner.com/JVZoo )

Aidan Booth presented 7 ways that have helped him have this success and I want to give you an inside look at some of the things you should be doing in your marketing to help with your product launches as well.

  1. Product Super Power
  2. Positioning
  3. Pages
  4. Pre-Launch
  5. Partners
  6. Profit Maximizers
  7. Platform

Product Super Power: This is where your product gets your customer over their lack of confidence of past failures in something and include training of the “How to” variety and may also include software and tools that help them do the job easier, or a done for you component

Positioning: This is where you convey yourself appropriately and create a product that is at least worth 4 times what you are charging for it, and that they think that it is a “No Brainer”

Pages: You have to have the right set up in your funnel.  If you are using video, make it big and have the buy button always open in a new window.  Aidan suggests having it always present if you are new, though not revealing it as a drop down until later if you are a more seasoned marketer and never revealing the price in the video, but only in the cart, which I thought was very interesting and will be causing me to re-create some of my previous videos for sure.

Pre-Launch: The main idea here was that the higher the price of the item, the longer the pre-launch should be.

Partners: As Brian G. Johnson put it, you want to “focus on making your JV partners as much money as possible” though keep in mind that partners are useful, though should not be considered as an essential requirement of your success.  You need to consider their calendar and availability and make sure your products do not contradict their products.  He also suggested getting them to commit to at least 4 mailings through the launch including the original page, webinars, webinar replay and last day/closing cart date.  One of the biggest pieces of advice he has with partners was to connect with as many leaders at live events to get to know them better.

Profit Maximizers: These are things that will bring in more value and more sales and include webinars, replays and retargeting so that your customers keep seeing your material and having opportunities to purchase.

Platform: As could be predicted, you need to have a marketing tools system that can help process the sales, pay the affiliates and provide instant access to a product.  The JV Zoo platform is one of the fastest growing with over $80 Million in sales in under 3 years and is free to set up to promote your own products as a vendor, or promote other peoples products as an affiliate.

If you have already registered your free account with the Zoo…you can do that right here and list your first product or search for ones that you feel you would like to promote to your social network or subscriber base.

http://TheDavidGardner.com/JVZoo

Even if you are not launching a product right now, these are ideas that you can start to easily implement into your overall marketing to help you grow your brand and your business.

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Dave Gardner
Skype: barefootpainting
Email: DaveGardner@MagneticSponsors.com

Work With Me – Pure Leverage
Fight the Forces of Evil with Me – Empower Network

PS: If Your Upline Does Not Have a Step-By-Step Blueprint For Success, Check This Out (Unless You Already Have Too Many Leads) – Click Here For Instant Access

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Cash Donations, Garbage

Cash Donations, Garbage: That is what we were hearing on the plane as we approached our landing by the flight attendant on the way to the Marketing Mayhem event where I participated in a Product creation workshop by Super Affiliate Omar Martin.

Cash Donations, Garbage

That is what the flight attendant was saying as she walked down the isle on my flight to Orlando Tuesday for the Marketing Mayhem event.

I was like…are you freaking serious.

They had just poured me a third of a 12oz soda which probably cost the airline about 20 cents and they were out looking for cash donations for the drink…and asking for garbage at the same time.

Anyways I was humored by that and happy to be in Orlando regardless.

Yesterday I got to spend the full day with Omar Martin and his wife Melinda as they were creating a product on becoming a Super affiliate…which he has done many times over in his career.

Omar Martin VIP Workshop

The cool thing about taking part in this Private VIP mastermind session was that I get to have access and rights to the course once it gets edited and goes live and I want to give you a copy but there is a major stipulation.

You gotta come join us this week!

http://goo.gl/IlJp4w

Later today we are having a VIP sessions with Q & A times with all the speakers then Friday through Sunday is total immersion
into gaining knowledge, networking and definitely having a great time.

Even Vanilla Ice is going to be performing a private live concert for us and you can come.

Just grab your tickets here and you will get all the details, agenda and such and secure your copy of Omar Martin’s newest
product (Note: as mentioned above, it has to be edited and transcribed as well and will include video, audio and PDF)

http://goo.gl/IlJp4w

If you are in the South Eastern US, take some massive action and come visit now!

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If you enjoyed this post please comment and share if you want more content like this

Dave Gardner
Skype: barefootpainting
Email: DaveGardner@MagneticSponsors.com

Work With Me – Pure Leverage
Fight the Forces of Evil with Me – Empower Network

PS: If Your Upline Does Not Have a Step-By-Step Blueprint For Success, Check This Out (Unless You Already Have Too Many Leads) – Click Here For Instant Access

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Without ice Please

Without ice Please. How often do you get screwed in marketing with high cost but little value. Kind of like when you get ice in your drink at a restaurant. See how to get more bang for your buck.

Without ice Please

Have you ever gone into a restaurant
and gotten screwed on your drink
because of ice?

You know, they fill the whole thing
up with ice and then put about 10%
of the volume of the glass with
the actual liquid.

Then then charge you about 100X
more for what it is worth…

Yes, even if they filled it up it would
only cost them a few cents and they
charge you anywhere from $1-3.

They are making a killing and
giving you hardly anything in return.

I have been on vacation for the past
week down in Charleston, SC which
is why you have not heard from
me in a week of so.

I have always stressed to my duaghters
that they should ask for their drinks
withOUT ice as they are going to get
more bang for the buck.

Especially if you do not get free refills!

Who wants to keep getting iced in
their marketing.

Not me, nor do I want the same for
you and that is why I have a two
part Ice special here.

Part 1: Come join me with the tools
and software that is going to help
you grow, build a list and get the most
value.  Tools you must have if you
want to build an engaged list

http://TheDavidGardner.com/Leverage

Part 2: Join me with Vanilla Ice as he
rocks the house at the Marketing Mayhem
Live event at the end of this month
in Orlando Florida.

http://MarketingMayhemTickets.com

Marketing Mayhem Live

Not only are you going to hear from
over a dozen top marketers in the
world, like Joel Comm, Mike Filsaime,
Tom Beal, Armand Morin and many others
you will also get to network with
hundreds of people for 4 days

Be sure to grab your VIP Tickets to gain
more exposure and bonus mastermind
sessions.

I like being cool, but not getting screwed
over in value and these two are some
of the biggest values online in this
day and age.

let me know what questions you have
or how I can service you here!

I got one more day left before we head
back north to cooler climates for a
couple weeks before Mayhem strikes!

Make today freaking awesome!

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If you enjoyed this post please comment and share if you want more content like this

Dave Gardner
Skype: barefootpainting
Email: DaveGardner@MagneticSponsors.com

Work With Me – Pure Leverage

PS: If Your Upline Does Not Have a Step-By-Step Blueprint For Success, Check This Out (Unless You Already Have Too Many Leads) – Click Here For Instant Access

If you enjoyed this blog, retweet, share and comment please

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