Why Analytics Matter in Your Web Hosting Plan

Having the correct analytics set up with your hosting provider is crucial in running your business to maximize your ROI, or return on investment

When you consider getting set up with a new hosting provider for your website (blog, e-store etc.) one of the key features you need to make sure is included is that of analytics.

Analytics are basically the statistics of your website. Why would this be important you might ask. You want to be able to know where people are coming from to visit your site. If you have an affiliate link of some sort, you want to make sure you can determine where your traffic is coming from in the outside world.

If you think about marketing of old times, a company might put an add out in the newspaper, on radio or in the local pennysaver. Unless there was a specific item or code the customer used, you would have no way to determine where the traffic was coming from. Perhaps they made different ads for each place (which takes extra time, effort and sometimes money if you hire a designer) that allowed them to determine where it came from.

In magazines sometimes there will be a code related to the issue and date etc., though online this seems to be a little more difficult. if you go to some website which allow you to post a link to your site that gets blasted out to multiple other sites and social networks, you have no idea where the traffic is coming back from to visit your site.

Analytics help this out in letting you know such things as where you visitors where from, in regards to country as well as what sites they came from. This can then allow you to tweak how you run your advertising campaigns and save you money. There is no need to continue spending money on ads in one location if it does not bring people into your sites.

Google Analytics is one program that allows you to do this for free (if you have a Google account of course) though if you do not know the first thing about HTML and code for developing a website, you will be totally at a loss for setting this up. Some hosting providers provide varying degrees of analysis that can help you determine if your efforts have been set up appropriate or not.

Having a combination of these two is sometimes necessary to cover all the bases and also get you ranked better on Google itself as they are getting your data firsthand instead of generically. When you go to get your first web hosting provider or if you are looking to change, make sure you have some sort of analytic framework with which to validate your investments.

Dave Gardner likes to know where his visitors come from. You can get the same traffic analyzer he uses to keep track of your websites at http://MyGVOTrial.com.


David M Gardner, EzineArticles.com Basic PLUS Author

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GVO Conference

I have been a member of GVO Trial" href="http://MyGVOTrial.com" target="_blank">GVO for over 14 months.  They host many of my websites (inlcuding this blog you are reading now!) and I have been extremely satisfied with their support and programs.  Just recently they helped me fix html code for one of my websites.

Currently as a member of GVO, I have access to GVO Conference, which is a 10 seat conference room where I can have people from all over the world join me in an online webinar, video/audio chat and more.  They have continually upgraded this and are launching it as its own network marketing product.  Currently, it is in the pre-launch phase, but it is still a working product.  They have tweaked, added, sampled and more to make it the smoothest running software they could think of.

As mentioned above, whether it is hosting your own webinar, having an audio or video chat, sharing files or prospecting online, you want to make sure your system can withstand the fluctuations that regularly occur in the United States and around the world in regards to computer technology.  As Joel Therien, the founder of GVO Conference puts it, this is all its own material with its own fiber optic hook up and own regulations.  Becuase of this, they can charge whatever they want for it.  Where you could be paying up to $100 per month with another company to host your webinars and more, Joel tells us you will love the price they are offering you (keeping it secret as this is currently the team building phase as well.)

I remember going to an informational meeting for Market America a few years back on a cold and snowy night, driving to someones house who has thought we would be a good fit into the company and sitting through an hour or so of their “opportunity.”  They had flip charts and pamphlets for us to take and look over so we could make our own informed decission of whether or not we wanted to join their program.  Later they told us about a webinar that we could watch to show some of our list of candidates (that we thought might want to check out the opportunity as well.)

Now this would have been nice to watch in the first place, where I could have gotten some general ideas and then moved forward with the physical meeting later on at the house.  If I can get something done from home, it sure beats having to go out and away from the family for sure.  I am sure many of you reading this will feel the same way when it comes to running your business.  The idea that you could set it up and run trainings, FAQ sessions, webinars, audio and video chatting and much more from home should be very appealing for all business owners.

One example would be for people in the multi level marketing or MLM industry, in that they could save on the travel and renting of hotel rooms and instead have people enroll in one of their online webinars and participate that way.  I know it is a different dynamic than being their first hand, but with the changes in technology today, people want things to be easier and easier to access.  Heck, I went to one of the Market America hotel meetings and they wanted $15 to attend and called it a training session.  For the members themselves they wanted $5 each time they brought someone else to view the opportunity and made it out to be like a dues fee!  I found that somewhat strange that they had to pay to see the opportunity.  I considered it a chance to educate myself in how the “system” works sometimes.

People do not want to pay to have to hear stuff, instead invite them to the no risk, no cost , webinar where they can learn more from the comfort of their home and are not put into an akward position of chatter with someone face to face over a product they might not care to promote.  There is a whole slew of ideas that can be put to debate on MLM companies, but that is for another story.

As technology continues to change, Joel Therien has continued to change his business as well.  GVO Conference is going to make your life much easier for your company.  Lets say for example you are a health food store near a large grocery store.  You are probably paying a lot in advertising to get people to come to your store, so being in the mind of spending money, you might as well invest some of that instead to a program that can help improve your customer relations.  With conference room software you can set up webinars where customers can come and see new ways to use health food and vitamins in conjunction with a fitness routine.  Or there could be a weekly cooking session where the store uses their own items (so people know exactly where they can get everything of course!) and make a full meal.  The ideas and possibilities for having a conference room are multiple As a science teacher, another example I can see for using this software is for having  nighttime study or review sessions for my students.   A coach could put up highlights or a new play for the team to check out for the next day.  Distance learning courses or meeting are made easy and can save companies thousands of dollars per year without having to fly their employee to meetings when they can stream it live.  As I see this GVO Conference software as something that can be used in almost any business or even for your own family fun, I am sure you can come up with ideas of your own as well.

I would appreciate you checking out GVO Conference for yourself and making your own informed decision.  If you have any comments of questions please leave them below and I will answer to the best of my ability in my efforts to help you become successful in your business.  This does have the option to be an MLM business for you if you decide, but there is no pressure to bring anyone else in.  If you wanted to use it only for yourself and never promote it, that is up to you, but the option of doing it is there.  As GVO Conference is new in the sense of being independent from GVO Trial" href="http://MyGVOTrial.com" target="_blank">GVO as a product, this really could be your opportunity to get in on the “Ground Floor,” but not have to invest hundreds or thousands of dollars and hours of your time driving to meetings and dragging your family and best friends with you.  Heck, my brother might even like this one as he could implement it into his electrical sales position informing clients of new products that are coming out in a Q&A session.  I know he likes to take the guys out golfing, but this can save his company some funds down the road as he would not have to drive to each client and give the same speach over and over again.

 Click on the appropriate links here or within the post for more information on GVO Conference or GVO Trial" href="http://MyGVOTrial.com" target="_blank">GVO

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