Businesses of all shapes and sizes should always look for ways to improve their marketing. Knowing how to do this will take your product further than it could if you stuck to the same tried and tested formula, and with such an array of modern marketing options, there's no excuse for your business to play it safe. One method of capturing attention and gaining new customers is through sensory marketing. This type of marketing appeals to the core senses to conjure nostalgia or entice through the promise of something new. If you're unsure where to begin, consider these sensory marketing ideas.
A Sight to Behold
Sight is one of the most powerful senses when it comes to marketing. It’s something that every company has used, and it can often be as simple as a few enticing words plastered on your store window or popping up on your website when they arrive.
But, this is something that every business does. If you want to stand out, you need to take the idea of sight further. Cartoon-y or clip-art-esque approaches are long outdated, so consider high-definition images and videos to grab attention. This can apply to real estate agents and property photography as much as digital companies who must find a way to show their invisible concept to customers.
Make Them Listen
Everyone loves to tap their foot to a catchy tune or even an earworm that gets into their heads and refuses to leave. As irritating as it is at first, they will eventually come to love it, such is the nature of a catchy jingle.
Modern brands can use the power of unmistakable soundtracks and themes to grab customer attention, both on TV and in real life. If you have a pop-up event, you will garner more attention by playing music that draws people towards you, as they will want to see what all the fuss is about.
The Power of Aromas
Aromas boast an array of benefits for marketing. The right aromas can transport customers back to a simpler time, reminding them of mom’s comforting home-cooked meals or an environment that conjures memories of the best times of their lives.
Besides this, it can also provide relaxing benefits. Essential oils and incense in your store will put customers at ease, which can encourage them to hang around longer and increase the chance of a sale while avoiding the stress that they may experience when shopping.
The Right Touch
Every company can benefit from considering the best textures for brand identity, especially if your business sells digital products or services. While rustic companies can make the most of natural textures like wool or wood, a digital company often struggles.
This is because the digital world feels too impersonal. No one gets joy from holding a USB drive or charging cable, so you need to think about how you can foster your brand identity through other textures. In-person product testing can provide this, as it allows the customers to make positive connections with your products.
A Sensory Overload
Of course, you don’t want to overload your customers’ senses, but you can still use sensory marketing to offer something different. Any business that wants to get ahead of competitors can consider how these ideas will be effective for their next marketing strategy so they can grow the company and reach even greater heights.
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