We have witnessed a shift in the way businesses promote their brands on social media over the years. And as social media grows in popularity, these trends continue to take center stage. Currently, companies are striving to find better ways to leverage the power of social media for marketing purposes. If you are a business owner, you should think about social media marketing trends to expect in the future.
Below are four social media marketing trends every business owner should watch out for in 2021 and beyond.
Content value over production quality
The covid-19 pandemic forced many businesses to develop scalable productions activities that can be accomplished from home. And as consumers continued to engage with social media content, creators realized that low production quality could be engaging as long as it offers value.
Consumers love to be part of the production process. That is why many customers were on Zoom, creating videos and working directly from home. From this, you can expect clients to continue interacting with high-value content even if the production processes are bare bone. What you need to do is make your behind-the-scenes more authentic to improve consumer engagement.
Video content is king
Video content is fast becoming the most used social media marketing content. Accordingly, video is the most engaging content type on social media platforms. What does this mean for marketers?
Video is a social media marketing trend that is only getting better. With major platforms, such as Facebook, Instagram, Twitter, and TikTok, improving their video capabilities, marketers can expect high engagement rates and growth over video content in the coming years. This trend also means that marketers should focus on using high-quality videos as marketing content. This strategy can go hand in hand with social media influencers such as Ana Paula Saenz.
Brands are going live
More people and brands are going live on social media platforms. In 2020, many brands were forced to take their events, conferences, and marketing strategies online. This trend has seen an increase in streaming services and audiences.
Currently, brands use platforms like Facebook, Instagram, and Twitter to live-stream their events, workshops, tutorials, and different content types. These activities keep followers engaged with the brand. In 2021 and beyond, you should improve engagement by going live to bring the experience closer to your customers and followers.
Inclusivity and diversity is taking center stage
Social media has its drawbacks, and one such area has been exposed many times as people aim racist slurs at other users. While this has been a challenge, different brands have used it as an opportunity to promote inclusivity and diversity. Inclusivity is now a movement.
Brand messaging is designed to reflect company principles and what the brand stands for. Accordingly, many surveys have found that consumers engage more with brands that promote inclusivity and diversity through social media marketing campaigns.
Social media advertising and marketing are changing drastically, and so should your approach. While not all these trends may apply to your situation, some can enhance success in the long run.
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