A Guide To Setting Up The Perfect Website For Your Business

After a successful launch, you must find a way to ensure your business remains a consistent success. After all, consistency is key if you are looking for a way to expand and grow from a small business into a well-recognized and respected brand. Thankfully, there are various ways in which you can facilitate the growth of your business, such as cultivating a killer (and flexible) business plan, hiring new employees, and developing a strong online presence.

One of the easiest ways to focus on developing your online presence is by setting up a website for your business. While this may seem like an additional hassle, putting together a strong website will bring in many benefits for your company. For example, a website can provide you with a way to get your business out there, introducing your brand to a much wider customer base, thus increasing your earnings significantly. Furthemore, a strong online presence can also be a valuable tool through which you can gain trust as a small business, as it instantly makes you appear more trustworthy and reliable. 

However, if you aren’t much of a tech whiz, setting up a website may seem incredibly daunting - but it doesn’t have to be. Here are some top tips that you can use to start cultivating the perfect website for your business! 

Website Builder

• Use an online website builder, such as Wix, to get started. Not only does this mean that a lot of the hard work is done on your behalf, there are plenty of different templates to choose from that make putting together a clean and professional website possible in just a few minutes. 

Domain Names

• Purchase domain name for your brand. This helps your website appear more professional and can make it easier for customers to find you online. 

Your Brand and YOU

• While your website will (primarily) be used as a way to boost sales, it shouldn’t read as one big advertisement. Instead, it should provide the viewer with an insight into your brand and company and provide them with a range of interesting and engaging content. This could include an ‘about us’ section that details the company's growth, a contact page to deal with any inquires, and perhaps even a blog that discusses issues or explores topics that are relevant to your company and the industry you operate within.

Search Engine Optimization

• Work with companies such as UnravelSEO to gain an understanding of performance SEO (Search engine optimization), which can help improve the visibility of your website. This means that you’ll notice a steady rise in the number of people visiting your website, making it easier to stand out from the crowd.  For more information, check out https://unravelseo.com/.

Website and Blog Content

• Think carefully about the content you upload onto your site. The more content you have, the longer the average viewer will spend on your website, which means that the likelihood of them making a purchase increases significantly. However, it’s entirely possible to overwhelm viewers by trying to pack too many features into your site, too. Therefore, you should ensure that your content is carefully placed and relevant to your customers. 

Photo by Domenico Loia on Unsplash