If you want to know how successful your website is when it comes to turning your visitors into customers, then you should be paying close attention to the conversion rate. If you’re not getting enough revenue from your sales, then a static or stagnating conversion rate can point to the problem. As such, we’re going to look closer at what you can do to make your website better at converting customers, and making your business better at making money in exchange.
Grab the customers from the get-go
First of all, you need to bear in mind that customers have to be able to find your website in the first place to start heading down the conversion funnel. Search engine optimization does more than make your site visible, however, it can also be used to begin funneling the customer’s interest towards the pages that are most relevant to them. Update your site with content that is both search engine optimized but also effectively answers your customers’ needs by using your products as the solution they’ve been looking for.
Ensure a smooth browsing experience
You might not be aware, but often the customer can drop off your site for technical reasons. If it’s not well built for e-commerce, then slow-loading pages, poor navigation, and other issues can start to frustrate the customer, making them a lot more likely to click off. Working with e-commerce-specific web developers like magento custom development teams can make a huge difference to the user experience of your site. A smoother journey through the site means that they’re a lot more likely to reach the point of conversion without any interruptions or roadblocks.
Be there when they need assistance
While you want a website that’s so well-developed that your customers are going to have much less need for help, some of them are always going to run into some trouble while completing their purchases or might have questions that they need answered before they’re comfortable clicking on the order completion button. To that end, you should think about what on-site customer support you can offer, whether it’s an FAQ they can use to solve their own problems, contact details they can use to reach the team, or even a live chat support function that allows them to get help then and there.
Help them cross the finish line
There are plenty of reasons why customers might abandon their shopping carts. They might have changed their mind about a purchase, had trouble completing their purchase, or even ran out of time to shop before they had to go. To that end, you can make use of abandoned cart emails to not only remind them of the purchase they have to complete, but you can use it for another point of negotiation, such as adding a little discount on top of the offer.
If your online shop’s conversion rate is not growing as it should be, it’s important to investigate why that is the case. You can unlock a lot of sales with a little digging.
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