Kick Butt Video Promotion Strategies by Todd Gross at Marketing Mayhem 2014

Kick Butt Video Promotion Strategies by Todd Gross at Marketing Mayhem 2014

Todd Gross Video marketing tips

How well are you putting YOUR face in front of your customers when you sell other peoples products?  Not at all possibly?  Too often online marketers take the easy way out and just post random links to stuff on their Facebook or social media profiles in an attempt that someone might click on it and make a sale.

All that does is build up the other persons brand and not your own.  You need to put YOUR face in front of the group to be able to have people get to know you and build your own list at the same time while make some sales too.

One of the key take away’s from Todd Gross was that you need to promote other peoples products like they are your own.  Ironically enough, earlier in the week I had spent a day with Higher Level Strategies, which is Omar and Melinda Martin’s company and they had the same ideas as they have also become affiliate kings and queens in the marketing world.

One thing you want to create is a sort of video waiting room where the viewer gets to know YOU!  This way, if they click on a link or banner from a website, they see YOU first before going to the actual sales page and hopefully you send them to a LCP, or Lead Capture Page first, then to the video of you, followed by a call to action to head to the next page where they will find out about what it is you are sharing with them or suggesting to them that can help solve their problems.

This is also called a >>bridge page and you can see an example of one I created here<<

Anatomy of a video sales promotion

Here are some of the key ideas that Todd Gross shared about making a top selling video sales presentation

  • Give them what they want…find a hole or something that is missing and provide it in the video
  • Develop a secondary product that fills a need (could be an extra video series, pdf, audio)
  • Find out objectives ahead of time through surveys, webinars, forum questions (to see where help is needed)
  • Insert your video between your followers and the product
  • Only promote 1 thing at a time to your list
  • Provide bonuses that cover gaps or where the product does not meet subscribers needs
  • Tell and tease with your headlines…just give them a hint of the solution
  • State the problem and the solution in the video…or how the product will solve the problem
  • Be conversational and run through your copy/script beforehand to make sure it is smooth
  • Use a teleprompter if available…or ad lib if you do not have one
  • Show the solution…Do not just tell what it does, but show yourself using the product, for example
  • Tell a story and captivate your audience…Connect, captivate and Isolate them from the competition.
  • Speak as though you are one on one in a room with them. (No hey guys!)
  • Keep your background uncluttered
  • Use Powerpoint and screen capture if you are not confident yet, but have a great picture of yourself so people know who you are
  • Use scarcity and urgency…only so long left or so many copies left for bonuses etc.
  • Trust and transparency: Do not be afraid to mention negatives if they exist.
  • Provide more incentives to buying or bonuses!  Real bonuses like gift cards work well
  • Make sure all text and graphics are clear and easily support the video
  • Be a leader, but do not talk over the viewers head…especially if you have a lot of new marketers
  • Have a clear call to action that gets THEM thinking that they need the product now.

As with any action taking in your business, you could really take any combination of the above strategies and implement them into your next video waiting room or promotion so that viewers get to know you better.  This should be a must to incorporate into website traffic from people who do not know who you are yet.  Getting them to know your face is a great place to start building rapport and if you did the right thing to capture their email along the way, you can then follow up with them and build your relationship even more, while creating sales at the same time as they follow through your funnel.

So take action now and click this link right here to see how I set up my Waiting room/bridge page to have some of the above items!

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Dave Gardner
Skype: barefootpainting
Email: DaveGardner@MagneticSponsors.com

Work With Me – Pure Leverage
Fight the Forces of Evil with Me – Empower Network

PS: If Your Upline Does Not Have a Step-By-Step Blueprint For Success, Check This Out (Unless You Already Have Too Many Leads) – Click Here For Instant Access

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Marketing Mayhem MC Devon Brown Opening Orlando event

Marketing Mayhem MC Devon Brown Opening Orlando event

The boys at JV Zoo picked the right host for the Marketing Mayhem Event to get the party started and held strong through the full event.

Mr. Devon Brown was a kick ass host that had us up and moving from the beginning until the end three days later and not only did he do an awesome job of introducing each speaker, but also shared some wisdom along the way that can help anyone during their time at an event they are attending now or in the future.

Ideas that include but are not limited to:

  • Engagement with the leaders: Show them the love and they will give you all they can
  • Show up: Be there and respect peoples times and so you do not miss that “a ha” moment
  • Add value: see how you can help others or how you can help out someones life when you meet them
  • Have an accountabilibuddy: someone who you will hook up with and keep tabs on to help each other out in progress and moving forward
  • Maximize the human element: get pics and videos so people see you as you insert yourself into the sales process

Here is me inserting myself with Devon Brown…and as I said to him a few times…”Brothers Don’t shake hands…Brothers gotta hug” from the famous Tommy Boy Movie!

Devon Brown and Dave Gardner at Marketing Mayhem

If you plan on going to an event, make sure you are ready to absorb as much as you can handle.  Too often there may be people who get so overwhelmed with the superstars that are present that they do not think before they act around some of attendees.

Do not be afraid to approach people as they are all generous in their sharing of knowledge and will to help you out.  You might even start forming some life long friendships and possibly even partnerships if you connect with the right people, especially with those sitting in the crowd just like you.

If you want to find out more about JV Zoo and register for a free affiliate account where you can promote products, just visit https://thedavidgardner.com/JVZoo

Know someone who could benefit from this content? Share on Facebook!

If you enjoyed this post please comment and share if you want more content like this

Dave Gardner
Skype: barefootpainting
Email: DaveGardner@MagneticSponsors.com

Work With Me – Pure Leverage
Fight the Forces of Evil with Me – Empower Network

PS: If Your Upline Does Not Have a Step-By-Step Blueprint For Success, Check This Out (Unless You Already Have Too Many Leads) – Click Here For Instant Access

If you enjoyed this blog, retweet, share and comment please