If you’re using the WordPress platform for your business then congratulations. You’ve made a good choice. WordPress is probably the most versatile option out there, and it comes with a raft of helpful tools to build virtually any kind of website that you want.
However, even though the system works, it won’t attract clients for you. You’ll still need to get your marketing right. Here are some of the reasons your WordPress site is failing to attract clients.
You Didn’t Write Your Content Out First
Before you even design your website, it’s a good idea to write out the content first. The reason for this is simple: it’ll help your website look better and it will be ready to launch immediately. What’s more, you won’t feel tempted to rush the content. You can spend the time necessary to get it right. You can then simply cut and paste once you create a template that you like.
You’re Focusing On Features, Not Results
All experienced WordPress developers know that what matters to business is results, not features. That’s why they so often create simple websites for their clients. They’re looking for the easiest and cheapest way to get customers to convert.
Sure, there are sites out there with impressive features, and nobody is saying they’re unimportant. However, what matters most is results. That’s the whole purpose of a website.
Focusing on results means turning all your pages into a sales funnel. Every page on your website should guide visitors towards conversion, regardless of why they are on the site in the first place.
You’re Not Getting To Know Your Customers First
Rarely do people land on a website and then immediately begin buying things. Instead, they often want a relationship of sorts with the brand first. Remember, most people favor brands that they know and love.
To address this issue, look for ways that you can communicate with customers before they buy. Reach out on social media or send marketing emails to their inboxes. Do something that focuses their minds on you.
You’re Not Giving People A Reason To Come Back
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Why should a customer keep coming back to you, time and time again? Well, offering low prices is a good start, but for real customer loyalty, you need to do more than that.
One of the best ways to do this is to create content that educates your audience and explains why they need to keep using your services. Focus on improving your customers’ knowledge and they will return to you time and time again.
Your Site Isn’t Conversion-Friendly
You might have the best content in your industry on your site, but if it isn’t set up for conversion, sales will be hard to come by.
Creating a conversion-friendly site involves:
- Making reviews and testimonials easy to access and third-party verifiable
- Ensuring that call-to-action buttons stand out on the website background
- Delivering seamless navigation
- Using plenty of imagery and white space to deliver heavy content in smaller chunks
- Allowing space for the design to breathe
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