The Marketers Tool Box

Are you wondering how the heck to get everything done online, especially if you are new to the online world and marketing?  Well rest assured while you do not have to learn everything all at once, there ‘can be’ a lot to learn.

To help out anyone looking to expand their business or learn about online marketing, I have created a page dedicated to the tools and resources I personally use that have brought me to where I am today. Just scroll below to see everything…from what I use to host my sites to where I have my autoresponder, how I get website traffic and how I create some of my images, to name a few that might help you build your business.

Disclosure: Some of the links and/or banners in this post are ‘affiliate links.’ This means if you click on the link and purchase the item, I will receive an affiliate commission.

I have also included some of the awesome marketers I look up to as mentors/coaches and have helped me in my path to success and you should consider looking into and following as well.

Be sure to leave a comment below on any questions you have about any of these resources!

Let’s do this!!

Domain Name Purchases

If you want to be online you want a website that is tied to you as your home address online that is easier to share in general conversation and/or looks more appealing on a business card.  For example it’s a lot easier to tell someone to go to “” than to “” when you have having drinks at a bar or posting online!

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GoDaddy: I have purchased all of my domains through them…too many that I might be a domain addict!  We are talking custom names that are easier to grab peoples attention.  If you can, be sure to grab (unfortunately I have a very common name) or something very similar to this.
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NameCheap: While I have not used this domain name and hosting seller it is a top competitor and has options from $0.99 domains to VPN services needed to help get your business up and running.

Web Hosting

The domain name you purchase does you no good by itself.  You need a company to provide space to store and host your content.  Now while you can use GoDaddy (see above) if you want, I find that they have had some limits to what they offer in regards to your ability to make your site how you want it.

For example you might just want to get your own (ONE) website up and running and be able to start creating a foundation to your business with that, turn it into a blog and be up and running within a couple hours.  Be sure to check reviews on support and services offered like cPanel, WordPress and others depending on what your needs are.

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GVO/Host Then Profits: I host most of my domains through GVO (Global Virtual Opportunities) with the Titanium Package as I have many domains and websites running, though they have other sized packages as well dependent upon your needs though starting out small with the ability to host a few sites is likely all you need.

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Host Monster: This is another service that is very competitive which you can check out to compare and analyze options in regards to available software, services, support and costs.

Email Autoresponder/Email Marketing

This piece of the pie is crucial to go along with an opt in form if you are going to have a list of subscribers to promote your products (or those you are affiliated with) and be able to let them know about updates, training, new launches and much more.  I focus on a few which belong to the same parent company though have used others over the years.

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Get Response: Had to add this as I am on many marketers lists and see this all the time.  I had previously used it as well and was easy to use overall with some experience, though I decided I did not want to have multiple autoresponders.  You can try it free for 30 days by clicking the link provided and see if this fits your business or test the others as well and compare them all!

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Send Shark: This is the sister company of GVO and has an updated email autoresponder platform.  This also has an additional business opportunity attached to it, with a much better compensation plan if you are interested in being a reseller of the tools.

Image creator/Graphic Editing

When you want to save on designer expensive fees (and if you have a little patience) these are some ways you can easily get high quality looking banners and ads made.

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Canva: This is a free software (with paid upgrade options) to make images of any size and you can import your own images to edit or create from scratch and is great for making images for social media posts and Youtube Thumbnails!

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Ecover Maker: I have used this to create digital product covers for reports, dvd’s, books and more…super cool to use and pretty cheap if you create a bunch over the course of the year.   You can try it for free and also order a la carte as well if you think you will only do a couple a year.

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Instant Banner Creator: FREE to start…Use available templates for easy click and go banners, buttons, headers and footers for your advertising needs, sales pages and more
Fiverr: where you can get lots of graphics and other jobs done for you rather inexpensively. This is if you want to have someone do it for you and pay them to do it.

Membership Site/Funnel Building Software and WordPress Themes

If you want to have a membership site, if you need to drip content or have a place where members can get exclusive access to content then take a look at these three services I currently am a member of and have been using for my sites and products.

Internet Income System and ATLAS overview
Internet Income System: This system has an easy to use Video funnel system that allows you to create bridge pages/video funnels in minutes.  Also included is access the ATLAS company training on marketing, traffic, leads and sales by Chris Record.
Wishlist Member: This is where you can control who has what membership levels to be able to access certain content or be denied it if they do not have the appropriate upgraded level.
Elegant Themes: This is the theme/tool I have installed on on a few of my blogs and it can easily drag, drop and create pages and posts, add opt email opt ins and more.  Pretty easy overall and can be used for great layouts, or to make simple opt in pages and funnels to grow your brand.  Numerous templates to choose from!
Click Funnels: If you want another drag and drop software to create a funnel, you can test this out for 14 days for free by clicking on the link.  No need to have a website when you can just run it all here, though it would be wise to have the autoresponder which I mentioned above to integrate and capture lead details to build your list or follow up with.

Video Hosting

Video Hosting can be both free or paid and you need to be careful when using free services as they often will put ads of competitors right on your videos as well as show recommended videos of other people if you do not set up your account right.  I would recommend having a mix between these two.

Viduber: Paid service competitive with Vimeo and Wistia though with a much better fee schedule as well as an affiliate compensation plan paying up to 60% commissions on two tiers.  This service is AD FREE and perfect for your business sales pages, blogs and personal sites you own where you do not want the visitor to see things for a competitor
Youtube: You can upload/post free videos and help to build your subscriber base on this platform though they will always show recommended videos at the end as well as ads during your videos which can be distracting to your viewers and take them away from your content.  You can also place your sales videos here so people can find them (if you do not want them private) though do not embed these ones on sales pages if you do not want your viewers to see other peoples content.

Website Traffic and Paid advertising

Once you have your website or a program you are going to promote you obviously need eyes on those offers.  Getting traffic can come one of two ways which is free organic traffic as well as paid traffic.  Keep in mind sometimes with paid traffic you get what you pay for.  Be sure to research your providers and see their reviews.  Opt-ins do not always mean sales so also be sure to check their conversion rates or how often their leads turn into buyers, but keep in mind someone else’s offer might convert better than yours.

Traffic Authority: Clicks here are high quality but can be a little more on the expensive end and also include an affiliate and team building program 
Traffic For me: Clicks are less expensive here than Traffic Authority and also have an affiliate program but not a team building one. 
Udimi:Clicks here can be the least expensive of these three but also can be lists that are used over and over
Profit Leads University: This is a system where you can get telephone interviewed leads (up to 5000/month) delivered to your account and be able to follow up with them in regards to your own programs and business.
Traffic Secrets: This is one of the best courses and books on how to build your traffic in organic ways through social media, building a tribe and more.  Russell Brunson is a genius when it comes to marketing and he shares it all here.  Highly recommend getting the whole BOX set of all his books if you have the option.
Elite Traffic Pro 2.0: Igor Kheifets is a master when it comes to lead generation and building a massive list.  In this over the shoulder training you will learn how to get more traffic along with the right place to get that traffic, which should ultimately lead you to getting more sales in time .
Click Engine: Let others do the work for you with this awesome traffic rotator that is already bringing me leads!  I got it for $4.90 a month which is dirt cheap and allows you to get clicks from the efforts of the hosts promotions and efforts through their email marketing.
MLM Gateway - Helping network marketers build their business
MLM Gateway: If you are involved in any network marketing business, this is a huge place to connect with other like minded individuals where you can make business connections, create ads and write business announcements to help grow your team or business.
My Lead Gen System: This is a way to get 100 leads per day that are delivered to your account and you can email them offers in regards to anything by sending out one email a day.

Website Analytics and Tracking

Getting clicks and traffic to your website and/or offers is one thing.  Knowing where those clicks are coming from and/or verifying you are getting legitimate clicks is totally another ball game!  You having a link tracker and rotator is just one piece of software to help with your ROI in terms if lead generation.

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ROI Panel: ROI Panel is the perfect software to track your clicks and links when you are doing any kind of paid advertising.  You can also add html code to allow tracking and see who hit that thank you page.  Need a team share or split testing option, then the rotator capability will get you squared away quickly.

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Google Analytics: Want more in-depth details on where your traffic is coming from to website, how they they stick around and what they are clicking on, then be sure to add this plugin to your blogs ASAP.

Marketers I know, Like and Trust

There is a lot of information out there these days and you might as well listen to those who have tested over and over online. This is just a small representation of some of those I have been following for many years and continue to find value from or use their training to improve my business day after day.  Some I have even had the pleasure of meeting, hanging out and learning from in person.

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Russell Brunson: Dot Com Secrets, Expert secrets, Traffic Secrets, 12 Month Internet Millionaire, Micro-Continuity, Click Funnels and more

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Rich Schefren: Steal Our Winners and many more as Rich is considered the Godfather of the Gurus when it comes to marketing strategies

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Ryan Lee: Recurring revenue report, Rewind, FREEDYM (The Netflix of marketing training with no BS)

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Daegan Smith: Maximum Leverage, Recruit Like Crazy
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Joel Therien: CEO of GVO which has created numerous software programs and solutions for marketers to build their business. Host Then Profit, Reliable Reach, Meet Cheap, GVO Conference, Now Lifestyle, Send Shark, Testimonial Generator, Viduber, Memory Place
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Mike Filsaime: Another god father of marketing who created one of the biggest funnel software brands early on with Butterfly Marketing which has not evolved into Groove.  I had the pleasure of taking part in his mastermind groups for a few years and made some awesome connections and even Co-Authored a book with him.
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Omar and Melinda Martin: This tag team husband and wife are a dynamic duo when it comes to marketing.  When I first got online it was these two who helped get my ideas flowing and creating my own products.  They continue to rock it weekly with their Higher Level Strategies
Dan Kennedy
Dan Kennedy: This guy is “THE GUY” that just about every marketer on the planet has listened to and taken ideas from.  He has been through the trenches and always tells it like it is and how it needs to be.  If you are just starting out this is a great person to follow.

Recommended Courses/Training and Affiliate Programs

Here some of the major programs and trainings I have used over the last few years to continue to grow and expand my business that you may also benefit from.  Many of these also come with an affiliate program which you can also benefit from as well should you also become an affiliate of these platforms
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LiveGood is the fastest growing Global MLM (over 1,000,000 members joined in the first 13 months alone after launch) due to the best prices in the industry, no auto-ship requirements, a low price point of entry and a great compensation plan paying out over 6 ways from retail sales, to team growth, matching bonuses and more. 

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Got Backup? Is a cloud hosting data backup software that will help save all of your important documents, files, images, videos, digital photos and more while running in the background on your families computers and phones.  Never risk losing important memories again.  Earn up to 200% commissions on the first month and residuals when referring others to Got Backup?

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Attraction Marketing Formula: Magnetically attract leads and business partners through properly setting yourself up with the strategies shared here on Social media, paid ads and much more.  Formerly known as Elite Marketing Pro which had grown from the Magnetic Sponsoring program.

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Now Lifestyle/SendShark

Launched in early 2017, Now Lifestyle is a health/fitness and marketing tools platform with both physical and digital products that you can use for your own health or business improvements or to use as a business itself.  Earn up to 90% commissions as well as back end binary matrix bonuses through team volume.  Get started today for as little as $1 and earn commissions on digital as well as physical supplement products.  Join me at

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Memory Place: Easily share event pictures, clips and testimonials with a QR Code or web link and build a list at the same time.  Stress free list building where those who share content will also automatically be offered a free trial.

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One Funnel Away Challenge: Get your first funnel up and running from capture page to sales page, thank you page and members area.  This month long challenge will open your eyes to how you should properly set up a funnel with fill in the blank templates and a lot of support.

Affiliate Platforms to Find Thousands of Products to Promote

These platforms have thousands of products that you can choose to promote to your list.  If you do not have a product of your own yet this is a perfect place to start learning how to sell.  You can also use these items to point to after you make a sale to improve your backend sales and commissions and this increase your LCV, or Lifetime Customer Value.

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JV Zoo: This platform is geared towards marketers and business related products, software and training but you can find products here in many niches to be able to request access to promote for the product owner.
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Clickbank: Like JVZoo, this platform has thousands of products and services that you can promote in numerous niches from health/fitness to finance and marketing.  If you are a creator you can also publish your product on the platform and build an army of affiliates to promote it for you.

Books to Read

This list is not an all inclusive list but show some of the tops books to grab strategies and be able to implement into your own business growth.  I have personally read all of these and recommend you grabbing them as well.

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Just Sell the Damn Thing: By Doberman Dan which gets your butt in gear and gets your book out there.  Too many people are waiting for the right momenr to get things done and Dan shares how to take massive action and make people take notice in the process.
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Turn Your Passions Into Profits, by Matt McWilliams: This book takes the newbie and seasoned veteran alike step by step into creating their ideal customer and getting their stories and offers out to them.  Matt has ran successful affiliate programs for the likes of Rich Schefren, Stu McLaren and more and share it all here.
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Secrets of Success Free Success Box: Russell Brunson has again pulled of a major milestone and brought unreleased and unpublished works of master like Napoleon Hill and others to the marketplace with his Secrets of Success membership.  Get your FREE box full of 3 Napoleon Hill works and access to the Library to check it out

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The $2 Dollar Secret: Learn what the gurus and billion dollar industries use to get you to come back and make purchases year after year which could cost you less than $2 to make happen.  Also included in this book are 13 Lucky strategies to help you grow your business and a journal to track your progress over time.

Marketing Incentives

Sometimes you need a little help incentivizing new viewers and browsers to becoming leads and/or paid customers.  Having a series of items you can provide as bonuses or added benefits makes the offer stand out…Sometimes people will search for the best bonus before the join someone.  Be that someone!

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Marketing Boost: This platform lets you easily give out incentives and bonuses for your leads and clients.  From vacations stays valued at up to $1500 for places like Mexico, Thailand, Las Vegas and more.  Also bonuses such as hotel/restaurant/entertainment vouchers are available as well to choose from and expand what you can offer your clients.

Health/Wellness and Fitness

One of the worse things that happens to most people trying to build a business online is that they do not continue to maintain their health.  Long hours sitting at a chair or in front of a computer or on the couch on their phones and tablets leads to weight gain, posture issues and likely sleep problems.  I can confirm as I have gone through it all over the years and thus I am also involved in a few opportunities that help alleviate those issues which I would recommend checking out!

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LiveGood:LiveGood is a new MLM company in the health and wellness industry with extremely low pricing on all supplements compared to the traditional model of jacking up prices and include but are not limited to vitamins, super greens, plant protein, cbd oil and more!

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Now Body: Now Body is a workout system that focuses on failure of the muscle groups through 7 minute short but high intense workouts.  Don’t worry though if you are not ready yet you can always start out with lighter weights but more reps to build more muscle, lose more fat and feel great again!

My Products and Trainings

Over the years I have created a variety of training, reports and even books that you can grab for your marketing knowledge

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List Chemistry

Learn the ins and outs of how to build a list of raving fans who keep opening your emails and engaging with your content and buying your recommendations!

Grab Your FREE List Chemistry Report Here!

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Targeted People Report: Learn the strategies needed to get targeted people on your list and becoming raving fans in the process.  These strategies helped boost my leads, team growth and commissions while implementing them part time while I worked as a full time teacher and coach.

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Magnetic Sponsors Cheat Sheet: Learn simple strategies to implement into your business to gain more leads and build your team, even in your spare time.

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Riding With Gurus: Back in 2012, I was able to participate in Mike Filsaime’s marketing mastermind.  36 members in the group combined efforts and co-authored this book sharing strategies of what was working and continues to work for them in business.

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The $2 Dollar Secret

The $2 Dollar Secret shares the #1 Secret that the multi billion dollar industries and master marketers use to get customers back purchasing year after year.  This book also shares 13 Lucky strategies to help you grow your business in addition to recommended resources needed for every marketer and business.

A bonus journal section will help you keep yourself accountable in your progress and comes with motivational quotes on each page.

Grab your FREE Copy of the $2 Dollar Secret Here (Just cover S/H)

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Basic Lacrosse and The Commandments of Lacrosse 

I have a passion for the game of lacrosse.  Having received my first stick when I was 6 years old I fell in love with the game, played in college, coached it for 15 years and expanded my knowledge into lacrosse websites, books and unique training equipment.

Learn more about the products and services I can help you with at

Information Overload: Analysis Paralysis

As you can see there are many things to consider when you get going online. Make sure you put your time in finding out which software, system or marketer to use or follow. If you have a question on any of these, please leave me a comment and I will get back to you with the best answer I can.  Remember, you should not expect to learn everything in a day.  Building a business takes time.

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Dave Gardner

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PS: If Your Upline Does Not Have a Step-By-Step Blueprint For Success, Check This Out (Unless You Already Have Too Many Leads) – Click here to access The Attraction Marketing Formula

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