Marketing is one of the most essential and rewarding pieces of any business. It's necessary for weeding out your competition, capturing the attention of potential consumers, and getting your message out there. However, it can also be one of the most stressful aspects of running a business.
If you've been searching for marketing ideas but haven't found any that seem to fit your brand or budget- don't give up! There are so many options that will work well for your company.
Check out these four ideas!
One of the most popular forms of marketing these days is social media marketing. Social media marketing is an excellent option for small businesses to create awareness and increase brand recognition. It's an inexpensive way to capture the attention of potential consumers. When you have a lot of followers on social media, it's easier to promote your products because you have an already established following.
Social media marketing can be done in many different ways- from promoting your company to sharing industry-specific content that will appeal to your customer base. However, one of the best parts about using social media as a form of marketing is that you can do it all yourself! You don't need specific skills or knowledge to use social media; you need some creativity and time.
This is one of the most popular marketing strategies for smaller companies. By partnering with a company with a similar audience and customer base, you'll be able to reach your customers in a new way and get your name out there.
If you haven't done much research into this sponsorship marketing yet, start by looking at all the different types of sponsorships out there:
- Event Sponsorships: Sponsor an event in your city or your industry and promote your business at it!
- Online Sponsorships: Partner up with a website in the same industry as yours and offer to pay them when they put links to your site on their page. This is especially helpful if you want people to visit an online store.
- Competitions: Find or create contests that connect with your target audience and sponsor them (you can even make up the prizes!).
- Social Media: Create partnerships with other businesses with a large social media following. You can share their content on social media platforms like Twitter, Facebook, YouTube, Instagram, etc., or ask them to share yours.
SEO is an essential piece of any digital marketing strategy. It's estimated that SEO drives up to 80% of new traffic to a website. And by the end of 2020, it's projected that 50% of all online searches will be made through voice search, which means SEO will increase in importance even more.
Many small businesses don't have the time, skills, or expertise necessary to handle everything with a solid SEO strategy. That's where outsourced services come into play!
Despite what many believe, businesses can't entirely outsource SEO. Your company needs to maintain control over its keywords and how they are used on your website content.
Rewards and Referral Program
It can be challenging to drum up interest in your business. But one way to do so is by offering rewards for people who refer their friends to your company.
This is an excellent idea for businesses trying to build up their customer base. You can offer benefits like points or discounts to anyone who refers a friend, encouraging them to share your company with others.