It is important that you never underestimate the power of good SEO. When you get results from a search engine you are going to end up with more visitors and therefore more potential customers. That being said, SEO does take a few skills and attributes to work properly. SEO is an essential part of marketing, but what are the basics? And how much can it really help you?

How Powerful Is SEO?

When used properly, SEO is one of if not the most powerful marketing tools. It can be used to increase your visibility and higher your rankings in search results. Any business knows how important visibility is to be successful. If you have a website that has little SEO, then search engines like Bing, Google, and Yahoo will struggle to pick them up. 

On the other hand, if you have competent SEO then your website stands to compete in rankings and appear in the search engine results more often. Proper SEO means that website traffic will increase, and it usually means you are getting organic traffic. You definitely need to dedicate more time to SEO if you aren’t already, it will help to increase your DA (domain authority) and you will appear more trustworthy to your customers. 

Content is extremely important when it comes to a website, but that content is pretty much a waste of time if it’s not optimized with SEO. Here are a few of the things you should be looking at when working on your SEO. 

Content 

There are numerous different types of content that can be used for a website. These include things like informative videos, social media posts, blog posts, and infographics. Unique content is the best way to go and you should really be avoiding using AI-generated content when possible. You want to improve your ranking and also be engaging for your customers. Start off simple by making sure you have relevant information that is useful for your customers and work your way from there. If you want to ensure you are on the right track you may want to set up a professional meeting with someone like Jason McDonald. 

Keywords

Originally the only way to improve your ranking was to use a few important keywords in your meta data, however, this has now changed. This can still be true in some ways, however, there is more to it now. By using keywords that are included in the answer to your customer’s problems you should be able to find some success. There are tools online that you use to find the top keywords that are currently being searched. If these are relevant to your business it could be worth using them in your content. Whether it’s writing an informative article or adding it to an Instagram post using relevant and popular keywords is going to help you get seen.

These are only a few of the ways you can use improved SEO and bring more customers and traffic to your website. Do you have any other tips that you could share in the comments below? Please add them to the comments below. 

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