Are you struggling to grow your email list? Are you looking to take your list to the next level?
It has been estimated that 99% of consumers view their emails every day. This statistic alone demonstrates an important need to grow your email marketing strategy. Mindlessly sending the same email to everyone on your list, every week, is just not going to cut it.
To stand out from the crowd, increase website traffic and significantly improve your sales, it take strong email strategies that engage your customers and influence their purchasing decisions.
This article will outline some of the best and most effective email list-building strategies that you need to know.
#1 Collect feedback
The best way to know what your customers want and how to serve them is to ask them. You can obtain feedback through customer surveys and feedback forms that you can send to your current email list, perhaps even with an incentive such as a discount code to increase the response rate.
Take time to analyze the feedback and implement changes, because, at the end of the day, you are there to serve your customers. The goal is to create content that will improve their experience, enhance their journey with you and keep them engaged.
#2 Create targeted content
All email marketing service providers have the option to segment an email list. By creating groups within your list, means you can create personalized content with every email, to meet your customers wherever they are in their journey. Every customer's journey will be different, some will be at the very top of the funnel, while others are ready to purchase from you. Segments mean you can send the right content, to the right people, at the right time. This can significantly improve your engagement rate and in turn, your sales. Sending the same generic emails, or constant sales emails will only get your brand removed.
#3 Don’t neglect your existing customers
Many businesses solely focus on bringing in new customers. While this is a good strategy, it should not be the only one. You need to consider every customer that is on your list. It’s no secret that many customers leave companies because they don’t feel appreciated. Make sure you remind your existing customers how valuable they are to you, and thank them for their loyalty. Customers who have already purchased from you, are more than likely to repeat the purchase if they are happy with your service.
#4 Hire an expert
Email marketing is no easy ride. There are many elements to consider, especially as your email list grows. As a business owner, it is important to recognize when you need to outsource work to an expert so you can use time and resources in other areas. Hiring an email marketing agency can take the leg work off you and your employees, and use their expertise to grow your email list bigger and quicker, as they have all the relevant specialties in-house.
Email marketing is a powerful tool that your business should invest in if it wants to grow a loyal audience and improve sales.